Birdsong is an ethical online marketplace selling fashion made by women’s groups. They work on a promise of “no sweatshops & no photoshop”. Birdsong wants to revolutionise the way you dress. All their clothes are made by women’s groups with rare skills, creating wearable pieces with a mind to the future. From migrant seamstresses to knitting grannies, Birdsong connects women from worker to wearer.
The fashion industry has a devastating environmental and social impact on our planet. Pollution, unethical labour practices, deforestation, hydrocide, climate change, and ever-increasing waste generation has been intensified by the phenomenon of fast fashion. While it is crucial that fashion producers transform their business models given the industry’s strong growth trajectory, we, the consumers, hold immense power in our ability to vote with our pounds and demand ethical, just and environmentally-friendly clothing. The apparel sector has a pivotal role to play in the transition to a low-carbon economy and we must start challenging the status quo of unsustainable fashion and take meaningful steps towards a sustainable and ethical system.