Alnoor Ladha — Advaya


Alnoor Ladha

Alnoor’s work focuses on the intersection of political organising, storytelling, and technology.

Alnoor Ladha

Alnoor is Co-founder and Executive Director of The Rules (, Founding Partner of Purpose ( and Board Member of Greenpeace USA (

Alnoor’s work focuses on the intersection of political organizing, storytelling, and technology. He is a founding member and the executive director of /The Rules (/TR), a global network of activists, organizers, designers, coders, researchers, writers, and others dedicated to changing the rules that create inequality and poverty around the world.

/TR work with the world’s leading social movements to amplify their campaigns, build capacity, and deepen a global community of support. They also run a global thinktank, the Memetics Institute, that creates content, research, analysis, and tools to help bring more progressive ideas into the mainstream.

Prior to /TR, he was a founding partner and the head of strategy at Purpose, an incubator for new types of social movements.

Alnoor is a writer and speaker on new forms of activism, the structural causes of inequality, the link between climate change and poverty, and the rise of the Global South as a powerful organizing force in the transition to a post-capitalist world. He also is writing a book about the intersection of spirituality and politics.

He is a board member of Greenpeace International USA, and a visiting lecturer at New York University (NYU), Columbia University, and the Ontario College of Art and Design (OCAD). Alnoor holds an MSc in Philosophy and Public Policy from the London School of Economics.

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