Alex is a Creative Director, fashion designer and artist with a career spanning ten years in the fashion industry, which has seen him collaborate with leading fashion brands, charities and organisations such as MTV, Diesel, Selfridges and Evisu.
He has designed outfits for Florence and the Machine and Lady Gaga, shown his couture designs at London Fashion Week, exhibited internationally as an artist, and is now collaborating with [TRAID](https://www.traid.org.uk) for the TRAIDremade brand, producing a reclaimed textile street wear collection.
With his ethos of ‘Creative input for a positive output’, Alex launched the EMG Initiative, repurposing high end ‘fashion waste’ to create exclusive products that raise money for charity. Ambitious and unconventional with a creative diversity that’s seen his career grow from underground record label artist to a respected name in the creative industry. Never one to do things by half, showing independently at LFW, presenting solo art exhibitions and tackling the fashion industry head on by founding ethical fashion company the EMG Initiative, and now expanding his vision and palette to text as a fiction writer. Hailing from London, Alex Nobles fashion design and multi disciplinary art work has been seen all over the world.
Spotted by Nicola Formichetti Alex produced pieces for leading fashion editorials, magazine covers and commissions for Mugler and Diesel. This progressed to a longstanding collaboration with Lady Gaga and saw him go on to designing stage and video outfits for Florence Welch, Alison Goldfrapp, Laura Mvula, Kylie Minogue and Paloma Faith among others. MTV invited Alex to create experiential set designs, hold workshops and be a guest editor for their website with Swatch, a position that took him to LA to interview Hollywood actress and singer Juliette Lewis about creative process. He also created sets and environments for exhibitions and Glastonbury, Bestival and Lovebox festivals.
His own experiences lead him to question the negative aspects of the fashion industry, frustrated by its obsolete nature and a personal desire to work on the bigger issues effecting the world. Focusing on waste and exploitative production, Alex searched to find a better balance in his career, Founding the EMG Initiative collaborating with Traid, Childhope, The Rainbow Collective and Fashion Revolution has seen him hold workshops, talks, create collections from waste material and raise funds to obtain birth certificates of garment workers in Dhaka, Bangladesh. His artwork moves anachronistically through mythology and science fiction to discuss cultural issues and ideas of existence using a multi disciplinary approach. Moving into story boarding and concept development for directors has taken him back to work for Mugler and introduced him to working for Bjork, collaborating with Warren DuPreez and Nick Thornton Jones on their productions. Now developing his own stories Alex is working on creating diverse narratives using audio, visual and the written word.